MMOEXP：Its naming rights agreements with the FIFA

[Ludwighench]

In the post, Weber stated that after years of building its global audience, EA is looking at the direction FC 24 Coins could be going in. Part of this involves the possibility of the company changing the name of its global EA Sports football games. However, the post doesn't provide a clear indication of what the new name for the franchise could be.

EA is currently reviewing all of its naming rights agreements with the FIFA organization, which according to the post, is separate from its other official partnerships and licenses in the association football world. Despite this, Weber emphasizes that EA's objective is still to continue delivering the best gaming experiences to its fans. At the time of writing, this appears to be the only major change for the FIFA franchise annouced so far by EA.

According to the post, part of EA's focus to creating better game experiences is by listening to player feedback on how it can move forward with the FIFA franchise. The post lists some of the things EA consistently hears, including growing the global community and making innovative football experiences across new platforms. Also, committing to each level of the sport, "including grassroots, and accelerating the elevation of the women‘s game." All of which has contributed to EA having a "clear vision for the FC 24 Ultimate Teamure of football."

The post also emphasizes authenticity as an essential strength of the FIFA gaming experience. According to the post, the company focused on its over 300 individual licensed partners, which allow it access to the 17.000+ athletes over 700+ teams, in 100 stadiums, and over 30 leagues around the world.

The company has continuously invested in the partnerships and licenses that would allow players to play in the various leagues offered in the FIFA games, including the UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, and many others. Weber added that the company's partnerships and various licensed content allow it to continue bringing players an "unrivaled authenticity" in its EA Sports football games.

For the most part, video games are intended to be fun. Players often use gaming to escape the rigors of real life, or sometimes just to wind down for a bit. Unfortunately, that doesn't mean that gaming can't be frustrating, and Twitch streamer Castro demonstrates this very well. In a recent game of FC 24. the streamer lost his cool and ended up destroying his controller. This kind of rage is not uncommon from streamers and other high profile gamers, but this was particularly devastating. By the end of the tantrum, Castro's favorite controller was no more.

For those that may not recognize the name, Castro goes by Castro_1021 on Twitch, and is a popular streamer in the sports game community. Though he primarily plays and commentates FIFA games such as FC 24. he does play other games from time to time as well. Castro has been active since 2022. and currently boasts an impressive 3.1 million followers at the time of writing.

The events leading up to the controller spike were admittedly less than ideal. The online match that Castro was playing in was particularly laggy, but he still managed to keep the game tied most part. Towards the end of the game, Castro was down 1-2. and he went for one last shot to try and turn the tides in his favor. This didn't work out, as the other player's goalie blocked the shot. At that moment, it seems like the controller's fate was sealed, and the rage building up within Castro is almost palpable.

The streamer stands from his chair and begins screaming profanities, calling FC 24 a "broken game." He then begins to pound his controller against his desk repeatedly before spiking it down into the ground with such force that it richochets back up and almost hits him in the face. He later showed an image of the aftermath of his controller, and it's safe to say that it isn't pretty. This was supposedly Castro's favorite Xbox controller, but now he'll have to move on to a different one.

It's worth noting that FC 24 is still very new, so this probably won't be the only FIFA induced rage that players get to witness. If players are already getting this worked up about the game less than a week after it releases, it will be interesting to see how the rest of the community, streamers or otherwise, react to the new title.

EA has grown its EA Play program quite a bit since its launch. The service gives subscribers access to dozens of EA FC 24 Coins for sale for sale titles, including classics like the Mass Effect trilogy and Battlefield 4. The service is also included with Xbox Game Pass subscriptions on PC and Xbox consoles, giving even more players access to its titles and perks. One of these benefits includes monthly free content in some of EA's hottest titles that include in-game cosmetics, currencies, and XP boosters.